Our company, Core Principle, was founded on a simple but powerful premise: we can help more students succeed in college.

The numbers are staggering—according to the National Student Clearinghouse Research Center, only 55% of freshmen who begin pursuit of a four-year degree graduate within six years. With those statistics in mind, our founder, Jeff Whorley, set out to answer a question: What single change would result in the most positive impact on college student success?

After two years of reading, research and listening to students and professors, Jeff and the Founding Team came up with a straightforward, three-word answer: go to class.

We found that skipping class is a serious problem that impacts college grades and graduation rates. Our student surveys estimate that typical attendance rates are 60-80% for most classes at most institutions. That means many students are missing the equivalent of one or two semesters of paid-for classes during four years of college.

The good news is that just by going to class, almost any student at any college will improve his or her chances of getting good grades and graduating on time. We started Core Principle with the firm belief that better class attendance will lead to more students succeeding in college. We set our sights on creating an approach to college class attendance that would result in clear, measurable improvement in grades and graduation rates.

Our work led us to conclude that there are two critical components to improving class attendance. First, a college student will attend more classes if a third party—a parent, coach or academic advisor—is aware of the student’s class attendance. Monitoring class attendance has been a key part of how college athletic departments produce impressive graduation rates for scholarship athletes. Accountability works.

Next, most students will improve their class attendance if they are aware of the strong correlation between class attendance and grades.

Core Principle’s breakthrough patent pending Class120 software is based on compelling research that shows class attendance is the single best predictor of a student’s grade in a college course.

Most people, especially students, don’t understand how important class attendance is for success in college.

Focused on those two ideas, we developed Class120. It combines innovative technology, personalized information and the common sense accountability that works with college students. We named the technology Class120 because our goal is for each student using our technology to attend at least one more class per each week of a college semester. That’s 120 more classes over four years of college.

In 2012, we built a prototype application to allow a college instructor to take roll quickly and easily on any type of smart technology. The prototype also tested our automated skip notification to the parent, coach or academic advisor. Once the technology worked, we got started on the specs for suite of class attendance applications for students, parents, athletic departments and all types of post-secondary institutions.

In latter part of 2013, we filed a patent and began building a complete Class120 platform to support our suite of application-based class attendance products. Class120 uses innovative geolocation technology and Core Principle’s proprietary Class120 Campus Map to provide unique class attendance notification without professor roll call.

Based on student feedback, we are confident that Class120’s absence notification for a parent, coach or counselor will improve a college student’s class attendance dramatically.

Beginning in the Fall of 2014, we were testing Class120 on campuses all over the country, and as we tested we have continued to listen to college students. So far, our student surveys and focus groups predicted an average college student will attend about two more classes per week if he or she is using Class120.

Early in 2015, the Class120 became available to students, parents and institutional clients. We believe Class120 truly offers an unmatched capability to improve college class attendance and student success.

Core Principle is headquartered in Indianapolis, Indiana.


Employee Bios

Bradley W. McBrideChief Operating Officer – A Founding Team member at Core Principle, his responsibilities include oversight of all day-to-day operations of the company. He has spent the majority of his career in private equity, most recently with Sampa Partners, a technology-focused middle-market investment firm. Prior to Sampa, he served as a Principal with NLM Capital Partners and Hersh Family Investments, focused on direct equity investments in companies of all stages and industries. He has served as a director on the boards of numerous portfolio companies. Bradley earned a B.B.A. from Texas Christian University, holds the Chartered Financial Analyst (“CFA”) designation and is a member of the CFA Institute.

Joe MontgomeryChief Marketing Officer – A Founding Team member at Core Principle, his responsibilities involve all aspects of marketing, planning and execution, and product design and development. His experience with digital strategy and brand marketing includes work at ACS Advertising (a Xerox Company) from 2010 to 2012, at Gannett from 2008 to 2010 and in his own firm, Brass Born, a consulting business he started in 2008. Joe was also an award-winning account executive with Cengage Learning in Southern California. Joe received his B.A. from Indiana University with a major in political science.

Matt WohlstadterDirector of Technology – Matt joined Core Principle to lead all web and mobile product development. Prior to his arrival, Matt was a web developer at USA Gymnastics and Cada & Associates. He holds a B.S. and a M.S. in New Media Arts and Sciences from Indiana University – Purdue University at Indianapolis.

Bailey Cook – Account Manager – She joined the company in April 2014 and is directly involved in all major projects at Core Principle. Her responsibilities include general office management and content creation for Class120 social media, Core Principle publications and the company’s marketing materials. A graduate of Indiana University in 2012, Bailey majored in English with a minor in art history.

David Reed, Ph.D. – Senior Technology Consultant – Dr. Reed is a professor of computer science at Capital University in Bexley, Ohio. In 2008, Dr. Reed developed Attendance, the first mobile attendance application sold in Apple’s App Store. He released Attendance2 in 2012. In his role at Core Principle, Dr. Reed advises the company on the development of Class120. He graduated from Wittenberg University with a BA in math and computer science, and went on to earn his MS and Ph.D. in computer and information science from The Ohio State University.

Jacquelyn Halpern – Senior Design Consultant – After receiving a B.F.A. in visual communication from the Herron School of Art and Design, Jacquelyn started her own company, Love Simple Design, where she worked as a freelance designer for five years.